“The Yakult Lady”

The best brand stories are most often found within a company itself. This was no exception. When our friends at Yakult Europe asked us to develop a new narrative for them, we started researching Yakult's heritage. We stumbled upon the phenomenon of The Yakult Ladies, which is still a big part of everyday culture in Asia, and a perfect illustration of everything the company stands for. This insight sparked the idea for a short film about Yukie, a Yakult Lady, who did the same thing every day... but was unaware of the lives she touched along the way.

“Science can change the world”

All over this planet thousands of gifted men and women dedicate their lives to the believe that their innovation, their idea someday can change the world. Their journey is a lonely one, often filled with obstacles, struggle and failure. "Science Can Change The World" is a short film tribute to the unsung heroes of science by innovation company DSM.

More than 7 billion people inhabit this earth. All with the same need for health, security and the same desire for comfort and happiness. But the earth's natural resources are running out. We don't have enough left to fuel the machine anymore. Our desire for a better life has backfired and is slowly destroying the world we live in. Our need for change has brought our human world to the edge of existence.

We have to believe that through innovation and bright ideas we will be able to reshape the world to fit the needs of billions without further exhausting our nature. This is not optional. This is where we have brought ourselves. Now it's time for the bright minds to stand up and fight for the believe that the world isn't better off without us.

DSM is an innovation company. And even though you can't buy any of their products, this is the moment for them to show who they are, because they have something far bigger to sell; an idea, that everyone within the company believes in; Science can change and ultimately save our world.

“The truth is in the details”

Jeans are at the heart of what we wear. Wherever you live, whatever your lifestyle, they’ve become a uniform of life. Jason Denham is a jeanmaker, who has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand picks his ingredients – harnesses groundbreaking techniques - minutely studies tradition - but most of all obsesses over the tiniest of details. In this short documentary he will - for the first time ever - share some of his best kept secrets.

“Stronger Together”

The insight we drew from our concept development was that value of an insurance system, should be that it promotes solidarity and creates continuity. From a storytelling perspective, the opposite of that (life coming to a standstill and being all alone) is a massive dramatic force that allowed us to create an emotionally impactful story mosaic, based on true stories. The five storylines represent the different brands and sectors of insurance cooperative Achmea, but unites them with a single tone of voice that leverages the power of storytelling.

Watch the original (Dutch) version here.

“The Dyneema Project”

When a scientist accidentally discovered world's lightest and strongest fibre in 1963, he couldn't have imagined that it would change the world. This incredible ‘superhero' fibre has been used to create ultra strong ropes, bulletproof vests, Formula 1 seat belts, America’s Cup yacht sails and even medical kits. Now, after years of development the fibre is ready to be incorporated in fabrics- and will undoubtedly change the future of sportswear and apparel.

“Generations”

This "Generations" story is a film created for the Chinese market. The idea is to put a human face on Friso's own farms, so that we can connect with our farmers on an more emotional level. And for them to understand, what they do is a labour of love. They do this for the love of the next generation, their own children and the children of the world.

“Denham Psycho”

Denham makes their jeans with so much attention to detail and love for craftmanship that it attracts a most peculiar crowd, best described as denim psychos. This explicit remake of scenes from cult classic “American Psycho”, created and directed by Hugo Keijzer, has been an online hit, in the first few days scoring more than half a million views.

Press
Esquire: AMERICAN PSYCHO FOR DENIM OBSESSIVES
High Snobiety: DENHAM PRESENTS A HERITAGE TRIBUTE
Adweek: IF BATEMAN WAS A HIPSTER HE'D KILL FOR DENHAM JEANS

“The story of milk”

When FrieslandCampina asked 1Camera and Hugo Keijzer to create a film that visualizes their corporate identity, no one expected This "Story of Milk" to become such a success, with more than a million views online. This original brandfilm was later used as startingpoint for a nationwide TV and cinema campaign.